Enterprise vendors sign thousands of partners a year. Most never close a single deal. PBA is the AI-native operating system that walks every partner — from the moment they sign to their first won deal — along one measurable red thread. No black box. No dead ends.
Not a PRM. Not an LMS. The red thread that turns a partner signature into pipeline — and pipeline you can audit, partner by partner.
Recruiting partners was never the hard part. Getting each one to their first deal — with the right motion, the right collateral, and a number you can trust — is where every channel program leaks. PBA closes that gap as a system, not a spreadsheet.
Every partner runs the same journey, tuned to who they actually are. Each module hands off to the next on the same thread, so nothing is dropped between teams, tools, or quarters.
The Fast-Lane assistant reads the partner’s own website, classifies their archetype, and computes a qualification score in the open — showing its weakest criteria rather than hiding behind a rating.
PBA builds each partner a plan: which markets and segments, the entry motion, and the revenue split — paired with a support package drawn from your collateral.
Set an honest closing quote and PBA computes deals needed, opportunities required, the gap, and weekly activity per source — quick wins first, deal registration with an SLA.
Sales and technical tracks (A1/B1 self-serve, A2/B2 human-reviewed) map to authority levels that unlock economics — so competence, not tenure, earns margin.
The signature move: a single red thread runs the length of the partner’s life in the program. Finish a station and it hands you the next — profiling to plan, plan to pipeline, pipeline to certification to review. No partner ever opens the portal and wonders what to do.
Partner Health Score rolls engagement, progress, pipeline, hygiene, and enablement into one auditable figure — per partner and across the program. Your channel board stops guessing at quarter-end.
Profiling, planning, selling and enablement live on a single guided path — not four disconnected tools a partner abandons.
Every archetype, score, and plan cites its evidence and exposes its weakest criteria. Transparent by design — no black-box rating.
Runs on VNC’s own sovereign infrastructure. Partner data stays confidential; the AI carries its Art. 50 disclosure.
An MSP, an SI and a referral partner get different motions, collateral, and margin logic — automatically, at scale.
Partner Health Score turns “how’s the channel doing?” into an auditable number, per partner and per program.
Your brand, your tiers, your collateral, your rules. PBA is the engine; the partner only ever sees you.
If you run a channel of hundreds to tens of thousands of partners across regions and business models, spreadsheets and a legacy PRM don’t scale the one thing that matters — activation. PBA does.
Purpose-built for the partner and alliances teams at companies of the scale of:
Your brand end-to-end, SAML/OIDC single sign-on into your identity.
Territories, languages, and tier economics that vary by geography.
Feed your CRM, PRM, and data lake; deal-reg pushes both ways.
EU-compliant, confidential, auditable — enterprise procurement-ready.
Stand up your brand, tiers, and collateral. Onboard a focused partner cohort in one region onto the full thread.
Partners move profiling → plan → pipeline. Quick wins register; you watch health scores move in real time.
Roll the proven motion across regions and archetypes. Board dashboards replace the quarter-end scramble.
Thirty minutes. We’ll profile a real partner of yours live, build their plan, and show you the health score your board has never had. Bring your toughest activation problem.